Bottom Row: John Covely, Paul Cardillo, Holton Thompson, Janet Kelly-Scholle, Gary Wilhelm, Kyle McKay
- Creating, managing and producing more than 2,300 pages and 3,000 posts on 26 Finance and Operations websites;
- Shooting and producing 23 videos and 4,000-plus photos;
- Designing 72 graphic elements and 234 digital display pages; and
- Responding to more than 50 media requests and managing 10 social media accounts.
Add to those numbers the dozens of news stories, newsletters, forms, flyers, brochures, and annual reports the team writes, designs, edits and proofs in a year’s time, and you have some very active employees.
With all this effort, is anyone listening, seeing or reading the work? It would seem so, if you consider more than one million website visits in the last six months, more than half a million social media impressions annually, and writing, editing and proofing scores of memos, policies, newsletters, annual reports, brochures, forms and other media. One tweet* alone accounted for more than 18,284 impressions.
However, much of the communication team’s work cannot be measured solely by numbers, since their work in communications planning, issues management and marketing consultation for Finance and Operations (F&O) is a major part of their work.
“We are strategic partners with our colleagues throughout the division to support their projects from planning through completion,” says Allison Reid, executive director of communications and marketing for F&O. “We invite our colleagues to contact us as soon as possible when they have a communication need so we can develop a comprehensive plan to help them best achieve their goals.”
From economics to fine arts to divinity degrees, and from marketing the latest music album to working with regional and national news organizations, the background of the communications team members is deep and diverse, adding to the overall effectiveness of the marketing and communications efforts.
Meet the Team
Stephanie Berrier
Stephanie worked for UNC Student Stores for 21 years and managed the marketing and e-commerce departments. As communications manager for Facilities Services and Real Estate, Stephanie develops the strategy and implements communications activities, including maintenance of websites, composition and distribution of communications, administration of social media accounts, and management of media requests. Stephanie studied English and Library Science at Duke and UNC-Chapel Hill.
Paul Cardillo
Paul brings a marketing background to the team, having worked as sales and marketing director for Merge Records before signing on with UNC Student Stores. He has a Bachelor of Arts in Communication Arts from Manhattanville College and is enrolled in graduate studies in Web Development and Information Science at UNC-Chapel Hill. Paul is a website and digital services specialist helping manage and maintain 15 websites of F&O units and providing support to WordPress users for newsletter publishing, content management and web accessibility.
John Covely
John has more than 40 years marketing experience consulting for more than 100 regional, national and international companies and organizations, three hospitals and 11 universities. He has a Bachelor of Science in Speech and Sociology from Indiana State University and a Master of Divinity from United Theological Seminary. John is editor of the Service Center of Excellence newsletter and provides copywriting, photography and production management services for the team.
Miguel Jackson
Miguel worked for UNC Student Stores as advertising manager and art director before joining the SCE Communications team. He graduated from UNC-Chapel Hill with a Bachelor of Science in Economics. Miguel works with every member of the communications team providing videography, photography and graphic design services.
Olivia James
Olivia is the newest member of the communications team, having had communications experience with the N.C. Department of Health and Human Services. She is responsible for marketing, communications and media relations for Campus Enterprises. Olivia has a Bachelor of Arts in Strategic Communications from Elon University.
Janet Kelly-Scholle
Janet has a background in healthcare and higher education and served as director of Finance Communications and Training for UNC-Chapel Hill for 11 years before joining the team as associate director. She has a Bachelor of Arts in Journalism from the UNC School of Media and Journalism. She leads strategic communications for the Finance department and is involved in day-to-day writing and editing of executive communications, media relations, project management and internal and external communications.
Kyle McKay
An avid Tar Heel fan and graduate, Kyle has a Bachelor of Arts from the UNC School of Media and Journalism. Before joining the team, he worked for UNC Student Stores for 13 years and was their marketing and events manager. Kyle develops creative copy and design for numerous departments in F&O and assists with videography projects.
Allison Reid
Allison has a background in advertising and academic publishing and worked most recently in communications for UNC-Chapel Hill business and law schools, along with UNC Charlotte’s College of Liberal Arts and Sciences. She has a Bachelor of Arts in English from Wake Forest University and a Master of Arts in Mass Communication from the University of Georgia. As executive director of marketing and communications for F&O and head of the communications team, she ensures the collective efforts of everyone on the team support the communications strategy of the division.
Christine Shia
Christine was a general assignment reporter for the Raleigh News & Observer before coming to UNC-Chapel Hill. She has a Master of Arts in Mass Communication from the University of South Florida and a Master of Fine Arts in Creative Writing from NC State. She works with the department of Finance in managing and creating website content as well as writing internal communications on Finance operations, policies and procedures.
Holton Thompson
A graduate of East Carolina (Go Pirates) with a Bachelor of Fine Arts in Graphic Design and Simulation, Holton worked as a designer and 3D artist for Duke’s Immersive Virtual Environment virtual reality lab. She works with UNC Transportation and Parking and UNC Police to help them maintain their public facing websites while assisting with customer outreach.
Gary Wilhelm
Gary earned a Bachelor of Science in Mathematical Sciences and a Master of Science in Information Science from UNC-Chapel Hill. He most recently worked at UNC School of Law as a web/database developer and applications programmer before coming to the team as digital solutions manager. Gary manages all websites within the division and develops web-based applications such as the online service request system.
* Facilities Services employees hanging commencement banners, May 2, 2017.