Skip to main content

(PDF version of this document.)

UNC Finance and Operations utilizes the UNC-supported WordPress content management system. WordPress is a large-scale system that is used by many websites around the world. It is widely praised for its ease of use in adding and updating content as well as providing the ability to allow management by multiple editors.

One of the core concepts of WordPress is the idea of themes, which define the look and feel of the website. All Division sites using UNC WordPress use the Heelium theme, which is a modern theme designed for use on multiple web browsers on multiple devices, such as desktop computers, laptops, tablets, and phones.


Basic Terms

represents web content that is not time-sensitive.
represents web content that is time-sensitive (such as a blog post, news item, or announcement). Posts can be “tagged” or categorized.
items that can be added to a page or post other than text, such as photos or documents.
easy method used by WordPress to add special styling to a page or post.
Note: All images in the examples provided below may be clicked for a larger view.
For purposes of this document, all examples will use as the website being managed. Substitute the website you are editing as necessary.

To log in and manage your website, go to On the screen that appears, enter your Onyen and password:

WordPress admin log-in

After clicking the “Log In” button, you will be redirected to your Dashboard, which shows you all of the options available to manage your site. Note that not all options in the image below may be available to you:
WordPress dashboard

The left side of the screen displays various options. We’ll start with Pages.

As mentioned earlier, a Page refers to a portion of web content that is not time-sensitive. Pages have a pre-defined hierarchy or structure and are the traditional method in which information is delivered through a web browser.

To start working with pages, mouse over the Pages option on your Dashboard. Two options are available: All Pages, which shows you a list of pages with details about each page, and Tree View, which shows you a hierarchical structure of pages in a brief outline format, or “tree.” Using Tree View is the easiest way to find a page quickly on your site, as shown below:
WordPress dashboard pages tree view

The view above shows all pages on, with several levels of the view expanded to show pages that sit underneath others. To begin editing a page, just click on the title of the page, which will change the view to one that looks like the following:
WordPress page editor

Here, we are editing the “Mailing Instructions” page, as is shown by the page title at the top of the screen under the “Edit Page” heading. Below the “Permalink” for the page is the main editing toolbar for this page. Below the editing toolbar is the content of the page we’re editing. Let’s take a closer look at the editing toolbar:

WordPress page editor toolbar

Notes on the editing toolbar:

  • Both the pulldown menus (File, Edit, Insert, etc.) and the buttons on the toolbar can be used to perform the same tasks.
  • To switch between normal and HTML views, click the “Visual” and “Text” buttons, respectively, in the upper right.
  • Notice that explicit options for fonts and text sizes are not available. For consistency, the fonts and general text sizes are pre-defined for each website as a whole. However, it is encouraged to use the different headings that are available in the headings drop-down list:
    • Heading 1 should not be used, as that heading is applied to the title of the page, which is automatically added at the top of the page.
    • Headings should always be applied in order on a page, as if you were creating an outline. For instance, don’t use Heading 4 before you use Heading 2.
    • The sizes of the headings in the drop-down list may not be an accurate representation of how large they are on the published page.
  • The last row of the toolbar contains various “shortcodes” that are available. Mouse over each icon to see what it represents. A “shortcode” is an easy way in WordPress to visually enhance your page. Examples of some shortcodes are tabs, accordions, and image carousels. A complete list of shortcodes is also available by using the Shortcodes pull-down menu on the first row of the editing toolbar.

Use the editing toolbar the same way you would as if you were working in Microsoft Word – highlight the text that you want to change and click the appropriate button on the toolbar. The shortcodes on the bottom row work differently depending on which shortcode you’re using. The easiest way to use a shortcode is to first click on an empty space, and then click on the shortcode that you want. Shortcodes are represented using square brackets, as is shown below:

example of WordPress tabs shortcode

In this example, a tab or accordion shortcode has been added into the page. To finish the tabs, either type or cut and paste the appropriate content into the spaces for the title and content as shown above. Though the default number of tabs is four, one may change the number of tabs by either removing or adding the appropriate number of lines of content.

Other shortcodes that are added to a page work in a similar way. Some shortcode buttons may display a pop-up box requesting additional information before the shortcode is inserted into the page, as is shown below for a button:
WordPress Buttons shortcode template

Once you have finished making changes to your page, it needs to be published. Changes to pages are automatically saved as you are making them, which is a great fail-safe in case your computer has problems or you accidentally close your web browser. Let’s take a closer look at the publishing options:

WordPress Publish panel

It’s always a good idea to click the Preview Changes button before publishing your page, just to make sure the end result is what you were expecting. You can also change the Status and/or Visibility of a page in case it should NOT be visible to everyone at this point in time. If you want to see the revisions that have been made to a page over time (and potentially roll back changes to one of those versions), you can do so as well. Pages can also be set so that they’re published on a future date as well (this is more of an option for Posts). Finally, you can delete a page by moving it to the Trash.

Once you are satisfied with your page, click the Update button to publish it.

As mentioned earlier, a Post refers to a piece of web content that is time-sensitive. A post is most often associated with a blog(or web log), grouped into one or more categories, and can be “tagged” with one or more keywords to describe it.

Editing a post is very similar to editing a page. To edit a post, click the Posts option from the Dashboard:

WordPress Post editor list of posts

All previously entered posts are listed in reverse chronological order from newest to oldest. This view includes the posts’ title, author, categories, tags, comment count (if comments are allowed) and publication date. Click on the title of a post to edit it:

WordPress Post editor

Note that this view is very similar to editing a page – the same editing toolbar and content box is visible in the main part of the screen, and the Publish box is visible on the right. Below the Publish box are three additional boxes that are specific to posts: Categories, Tags, and Featured Image:
WordPress editing toolbar for categories, tags and Featured Images
The category for a post is a broad area that defines the main subject matter or topic for a post. In this example, this post is most prominently linked to Facilities Services, so the “Facilities” category is used. More than one category can be used for a post if applicable. Try not to use the “Uncategorized” category for a post, as this category does not provide any direction for visitors to your site who may be searching for specific information.

It may be useful to define one or more tags for a post. Think of a tag as a keyword – a short phrase to describe specific content about a post. For example, a post on Transportation & Parking about employee parking permit signups for the next academic year could be tagged with the words “parking”, “faculty”, “staff”, “Commuter Alternatives Program”, etc.

The featured image for a post, while not required, is a good way to give the reader a visual cue as far as what the post is about. In this example, the post title of “Harvesting a New Landscape” is a little ambiguous as far as what the post itself is about. The featured image clears that up – the woman in the picture with a potted plant and the building in the background give the reader the idea that there is some sort of gardening occurring on campus. The featured image is displayed when viewing a list of all posts on a site’s news page or when viewing a list of those posts as grouped by category or tag.

In WordPress, Media refers to images, videos, and other documents (PDF, Word, Excel, PowerPoint, etc.) that may be inserted into a page or linked from it. All these types of files are stored within the WordPress website as opposed to linked from an external website. There are multiple ways to access the media for a website:

WordPress dashboard left column selections

The “Media” button on the left is part of the Dashboard – clicking on that button goes to the Media Library for the entire site. Clicking the “Add Media” button or going to the Insert menu and choosing “Insert/edit link”, “Insert/edit video”, or “Add Media” from a page or post allows one to perform that appropriate action from the content that is currently being edited.

To add a link, highlight the text to be linked, then go to the Insert menu and click on “Insert/edit link”, or just click on the same icon on the toolbar:

WordPress insert/edit link entry box

From this point, you can copy and paste in the desired link in the URL box, or search for the page or post at the bottom. If searching for existing content, click on the title of the content once it has been found, and the URL will be filled in automatically. Click the Add Link button to finish and create your link.

To add a picture or upload a document to your page or post, click the Add Media button, which will bring up a screen like the following:
WordPress insert media options page

All previously uploaded pictures, videos, and documents are shown by default. For large sites, using the Search box at the upper right may be useful in finding a previously uploaded file. Several options are shown at the far left for more advanced features, such as creating a photo gallery, setting the featured image for a post, or adding a file directly from another website (Insert from URL). To upload one or more files, click the Upload Files tab in the upper left:

Wordpress upload media page

You can drag and drop multiple files onto this screen or click the Select Files button to browse your computer for the files you wish to upload. After the new files have been uploaded to the site, they will be displayed at the top left of the media library:

WordPress new media added, insert selected media example.

The new files are automatically selected to be inserted into the page or post as soon as they are uploaded. You can deselect one or more of these files as you wish. It is also a good idea to fill in as much of the information at the right of the screen under Attachment Details as possible so that others viewing these files in the future have some idea as to what these files represent. Once you have found the appropriate file(s) to insert into your page or post, click the Insert into post (page) button in the lower right.

Please review the Photo and Image Guidelines for Finance and Operations communicators for more information.

Copying and Pasting

When pasting text into the editing box, there are times when you may want the formatting of the text to be kept, and other times when you may not. To turn this option on and off, go to the Edit menu and choose “Paste as text”:

WordPress toolbar, edit dropdown, insert as text option

When the “Paste as text” option is chosen (checked), no formatting will be kept when you paste into the editing box. When the option is not chosen (not checked), general formatting (e.g. bold, italic, underline) will be kept when you paste into the box. Please note that copying and pasting from Microsoft Word with this option not checked could cause some unwanted formatting to be left behind in the editing box, so be sure to make sure that everything looks as desired.


WordPress has a series of “Plugins” that allow for advanced features to be used on different websites. The available plugins are different from one site to another. Depending on the site, some plugins may be available to be used within a page or post that you may be editing. Email with any questions about a plugin or any feature that may or may not be available.